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← The Journal

Why You Walk Into a Room and Forget Why (And What To Do About It)

You stand up. You walk to the kitchen. You stop in the doorway and you have no idea why you came. If you are a woman over 40, you did this at least once this week, and you probably blamed yourself for it.

Don’t. It has a name, it has a mechanism, and it is not a sign of anything wrong with you. Here is what is going on, in plain English, and what you can do about it before lunch tomorrow.

It’s called the doorway effect, and everybody has it

Psychologists at the University of Notre Dame ran a series of experiments where people carried objects between rooms in a virtual house and in a real one. Walking through a doorway made them worse at remembering what they were carrying than walking the same distance inside one room. The brain treats a doorway as the end of one “scene” and the start of another, and it files the old scene away. The thought you had in the living room goes into the folder marked “living room,” and you are now in the kitchen.

So the blank moment in the doorway is your brain doing its job a little too well. What makes it happen more often after 40 is everything else.

Why it happens more after 40

Three things that help, starting tomorrow

1. Say it out loud before you stand up

“Scissors.” One word, out loud, before you leave the room. It feels silly for about two days. Then you notice you have stopped standing in doorways.

2. Move the third coffee to a glass of water

Two coffees before ten, then water. The afternoon crash is mostly the caffeine leaving, and a milder morning means a milder 3 pm.

3. Feed the brain the nutrients it actually runs on

Vitamin B6 contributes to normal psychological function and to the reduction of tiredness. Zinc contributes to normal cognitive function. Pantothenic acid contributes to normal mental performance. Folate contributes to normal psychological function. These are not marketing lines; they are the nutrient claims regulators allow because the evidence is there. A woman over 40 can get them from food, if she eats an unusually well-planned diet every day, or from a formula that puts the amounts on the label.

Sharp Queen Brain & Focus Formula carries 22 vitamins and minerals with the amount of each printed on the label, including B6 at 706% of your daily value, plus an 18-ingredient brain blend with bacopa, DHA, phosphatidylserine and huperzine A. Two capsules, once a day, before breakfast. See the label and the launch offer →

When to talk to a doctor instead

Forgetting why you walked into the kitchen is normal. Forgetting how to get home from the kitchen is not. If memory changes are sudden, frightening, or getting steadily worse, or if anyone close to you has said they are worried, that is a conversation for your physician, not a supplement.

For everyone else: say the word out loud, drink the water, feed the brain. And stop apologizing in doorways.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This article is for information only and is not medical advice.

Two capsules a day. Every nutrient on the label.

Sharp Queen Brain & Focus Formula: 40 ingredients built for a woman's brain after 40, with B6, zinc, folate, bacopa, DHA and huperzine A. 365-day money-back guarantee.*

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